Latest fat freezing options and expected reduction
"Freeze it away" is a short promise about a slow process. This piece sets that claim beside published sources, for readers in Saline, Michigan.
The claim as it is usually pitched
The usual pitch is simple: cold targets the fat, and the fat goes. Published sources describe the sequence in more detail, and the details are where a quote can be tested.

What the sources say about the process
www.plasticsurgery.org explains that once the fat has been vacuumed between the applicators, they rapidly cool to a freezing temperature. www.plasticsurgery.org also states that as the body metabolizes the unneeded fat cells over three to four months, patients will see up to a 30% reduction in fatty tissue. Both sentences come from its article on the latest options for freezing away fat with CoolSculpting.
Where the sources point different ways
Freezing is not the only nonsurgical method a quote may name. The Kybella® cosmetic injection page from Cleveland Clinic describes an injection instead. Anyone comparing the two is comparing different methods, so a result quoted for one should not be assumed for the other.
Reading the drug information
For an injection, a drug information page is a useful companion to any brochure. MedlinePlus has one for deoxycholic acid injection.
The question to bring
The hidden assumption sits in the words "up to." Ask the practice what reduction to expect for a body like yours, and which source it relies on for that figure.